What is the Howard Personalizer? A small table top hot stamping machine that allows you to offer in-house imprinting. We offer four models to suit different needs. Starter systems include everything you need to begin printing.
How does it work? The process is called hot stamping. It uses foil (not ink) to make the impression, and it is done in three easy steps. 1) Set up type or insert logo into machine. This heats up in four to five minutes. 2) Put your selected color of foil on the machine. 3) Pull the handle and apply a little pressure. Your item is imprinted just that quickly!
How does imprinting add value?
Adds extra dollars to existing sales
Additional markup is pure profit
Encourages purchase of more items per visit
Attracts new customers
Boosts impulse purchases
Makes any item non-returnable
Increases repeat customers
Advertises itself
What items can be imprinted?
Albums
Bibles
Napkins
Ribbon
Wedding Favors
Christmas Cards
Calling cards
Folded notes
Guest books
Matte board
Match books
Mylar balloons
Plastic/name badges
Pencils
Photos
Playing Cards
Scrapbooks
Hundreds of other stock items
What Materials can you print on?
Paper
Leather
Vinyl
Wood
Plastic
NO metal, glass or ceramic
Howard has many exclusive advantages.
Customer Service
Fast order processing
Toll free number for support 800-334-6943
Knowledgeable customer service reps
Versatility
Large 2 1/2" x 5" imprint area
Prints 5 or 6 lines in one stamping
Ability to mix type and dies in the same setup
Prints horizontal and vertical in the same typeholder
3-Year Warranty
Complete parts and labor warranty at no cost to you
Hand fitted with quality components for long life
Made inthe USA
Self-centering Type Holder
Fast and easy setup
Will self-center one line of any size type we sell
Most versatile type holder in the industry
Infinite Foil Feed
Allows closer spacing between imprints
no foil waste
saves money
Largest Foil Selection
More colors than any competitor
Formulated for fine line or bold detail printnig
Special foil for ribbon printing
Convert from Hand to Air Operated Hot Stamping Machine
Power upgrade option with no loss of equity
Allows you to handle more production as you grow
Uses same type holders, attachments, etc.
Easy Access On/Off Switch
Compare our convenient switch location
We take Trade-ins
We accept any competitior's machine
Generous discounts toward your new Howard Personalizer
How many imprints from a roll of foil?
Foil rolls are either 40' or 50' in length depending on the color. If you are printing one line of 18pt. type, you can get 1800 imprints per roll (cost $.002 per imprint). If you are printing two lines of 18pt. type, you can get 900 imprints per roll (cost $.004 per imprint). The Howard Personalizer has an infinite foil feed system that allows you to make adjustments so you do not waste any foil between imprints.
Custom logos.
If a customer wants to have their logo imprinted on an item, you will need to have a custom die made. Dies are made from black and white artwork of the logo and cost between $35.00 and $50.00. The dies can be inserted into your Howard Personalizer and printed on any item they choose.
Thermostatic heat control
We use a 125-watt heating element. The Howard Personalizer will heat up the type in 4 to 5 minutes after it has been inserted into the machine.
What is my pay back period?
Based on a survey of our customers under typical usage you can expect to recover your initial investment with profits from imprinting in 4 to 6 months. After that period the rest is pure profit. Look under the Profit Potential section to give you a better idea of how quickly you can start making money with your new Howard Personalizer.
