Why Buy Howard Machine

What is the Howard Personalizer?
A small table top hot stamping machine that allows you to offer in-house imprinting. We offer four models to suit different needs. Starter systems include everything you need to begin printing.

How does it work?
The process is called hot stamping. It uses foil (not ink) to make the impression, and it is done in three easy steps. 1) Set up type or insert logo into machine. This heats up in four to five minutes. 2) Put your selected color of foil on the machine. 3) Pull the handle and apply a little pressure. Your item is imprinted just that quickly!

How does imprinting add value?

  • Adds extra dollars to existing sales
  • Additional markup is pure profit
  • Encourages purchase of more items per visit
  • Attracts new customers
  • Boosts impulse purchases
  • Makes any item non-returnable
  • Increases repeat customers
  • Advertises itself

 What items can be imprinted?

  • Albums
  • Bibles
  • Napkins
  • Ribbon
  • Wedding Favors
  • Christmas Cards
  • Calling cards
  • Folded notes
  • Guest books
  • Matte board
  • Match books
  • Mylar balloons
  • Plastic/name badges
  • Pencils
  • Photos
  • Playing Cards
  • Scrapbooks
  • Hundreds of other stock items

What Materials can you print on?

  • Paper
  • Leather
  • Vinyl
  • Wood
  • Plastic
  • NO metal, glass or ceramic
Howard has many exclusive advantages.

Customer Service

  • Fast order processing
  • Telephone number for support 1-813-884-2398
  • Knowledgeable customer service reps


  • Large 2 1/2" x 5" imprint area
  • Prints 5 or 6 lines in one stamping
  • Ability to mix type and dies in the same setup
  • Prints horizontal and vertical in the same typeholder

3-Year Warranty

  • Complete parts and labor warranty at no cost to you
  • Hand fitted with quality components for long life
  • Made inthe USA

Self-centering Type Holder

  • Fast and easy setup
  • Will self-center one line of any size type we sell
  • Most versatile type holder in the industry

Infinite Foil Feed

  • Allows closer spacing between imprints
  • no foil waste
  • saves money

Largest Foil Selection

  • More colors than any competitor
  • Formulated for fine line or bold detail printnig
  • Special foil for ribbon printing

Convert from Hand to Air Operated Hot Stamping Machine 

  • Power upgrade option with no loss of equity
  • Allows you to handle more production as you grow
  • Uses same type holders, attachments, etc.
Easy Access On/Off Switch
  • Compare our convenient switch location


How many imprints from a roll of foil?
  • Foil rolls are either 40' or 50' in length depending on the color. If you are printing one line of 18pt. type, you can get 1800 imprints per roll (cost $.002 per imprint). If you are printing two lines of 18pt. type, you can get 900 imprints per roll (cost $.004 per imprint). The Howard Personalizer has an infinite foil feed system that allows you to make adjustments so you do not waste any foil between imprints.
Custom logos.
  • If a customer wants to have their logo imprinted on an item, you will need to have a custom die made. Dies are made from black and white artwork of the logo and cost between $35.00 and $50.00. The dies can be inserted into your Howard Personalizer and printed on any item they choose.
Thermostatic heat control
  • We use a 125-watt heating element. The Howard Personalizer will heat up the type in 4 to 5 minutes after it has been inserted into the machine.
What is my pay back period?
  • Based on a survey of our customers under typical usage you can expect to recover your initial investment with profits from imprinting in 4 to 6 months. After that period the rest is pure profit. Look under the Profit Potential section to give you a better idea of how quickly you can start making money with your new Howard Personalizer.